 Happy Earth Day!
I thought about what kind of Earth Day post to do in the era of Covid. I saw one article about sustainable fashion & I think that is a good area to rethink. Now that most of us are at home, what do you really need? Can you make it yourself? Can you buy it from a sustainable company? And are they really sustainable or just greenwashing garbage? Here are my suggestions Earth Day & Fashion: 1. Do a Wardrobe Review I think it may be a good time for a wardrobe review. Try on what you have. See what needs repairs or adjustments & get familiar with what you have. So the next time you see some pretty item for sale you can consider: Do I really need it? Will it fit into my wardrobe? 2. Consider Sewing, Repairs & Alteration This goes along with the wardrobe review, but it's also something you should consider in general. Do you want to make your own clothes? Do you have the skills and machine(s) to do that? Do you want to do your own repairs & alterations? Or do you want to find a local tailor who can do those things for you? If you want to learn to sew, now is a great time! I encourage you to do so. I think it's good to know a bit of sewing. At least enough to do small repairs, like simple seams and sewing back on a button. 3. Change How You Buy & Who You Buy From Now that pretty much all retail stores are closed, this is a great opportunity to go direct. Buy directly from the company who actually makes the item! Most companies offer this & it ensures you get the high quality product directly from them. Not some knockoff from China who stole their pics & is posing as them on Amazon, eBay or Etsy (Yes, this happens a lot to all sorts of businesses.) This also gives you a chance to connect directly with the company. Read up! Find out who owns the company. Where are they located? Where do they manufacture? Do they make a high quality product that's going to last? What efforts are they taking be sustainable? If you have questions, contact them! I think any business is eager to talk to customers right now, or at least any business interested in making customers happy & keeping customers. :) So for this Earth Day I'm going to encourage you rethink how you approach fashion. We can make choices that make a difference!
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I know one of my first question as a clothing company was, how long does coronavirus last on clothes? The answer is they don't exactly know & it varies by fabric type, but on average viruses last 4 to 48 hours on clothing. Washing clothing will destroy it, just like washing your hands.
Here are a couple of articles you may find helpful about clothing & coronavirus:
I think what we're seeing is that shopping online is likely to become the way of the future. And trying on clothes at the store probably isn't really safe. If viruses last 4-48 hours on clothes, then you could catch something from trying on clothes that someone else tried on recently. I can also tell you that the supply & manufacturing chains for the clothing industry are significantly disrupted. And clothing manufacturers are being asked to help make masks and gowns for healthcare workers.* So any orders for pretty clothes will take a while to fulfill. I'm happy to provide time estimates & I trust you will be patient and understanding under the circumstances. :) I wish you and your loved ones all the best! Please feel free to contact me if you have any questions. #coronavirus #covid19 #clothing *If you're in BC and would like to help, please visit the BC Apparel & Gear Association Covid-19 page for more information. I'll be sending out an announcement & sale in just about 12 hours to newsletter subscribers. If you want to know, sign up before Midnight!  What's Christmas without a good roast? There's a red dress, some roasting, some fire, seems Christmasy to me. :) It's even educational too. BTW, like the original, handmade dress she shows, our Hourglass Heaven dresses also have 11 panels in the bodice! That's what helps with the shaping and allows the dresses to hug your curves. It's part of why our dresses fit so well!  A sneak peak of the color palette for the collection we'll be showing at Startup Fashion Week Toronto next month!
Can you guess which colors we'll be showing at Startup Fashion Week? 🤔 Leave a comment with your guess for a chance to win a special prize! 🎁 Here are your clues about the color palette: There are 3 main colors & there won't be any black. 😊 |
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Lalena
Designer/Founder Hourglass Heaven Archives
December 2020
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