Why didn't I announce any Black Friday deals? All the major retailers are doing it. Some small businesses in Canada even do Black Friday now.
There are a couple of reasons.
Black Friday doesn't really have good associations. Some people even find the name itself offensive. It's origin was a negative commentary about the heavy traffic the day after Thanksgiving in the US. I personally was tremendously saddened to hear about the deaths associated with Black Friday. Since 2006, there have been 7 reported deaths and 98 injuries throughout the United States.
I also simply don't believe in participating in Black Friday, as a retailer or as a shopper. I'd rather support "Buy Nothing Day". I strongly believe in the ideas of reduce, reuse, recycle. I believe in living simply and only buying items you really need.
That's why the Hourglass Heaven LBD is over-engineered and designed to last for years. That's also why I choose to create a dress with a classic, timeless design, so it would always in fashion and on-trend.
I don't believe in "fast fashion" where the clothing is made cheaply in a foreign country with cheap materials and child labour. I don't believe in having clothes that only last for 7 trips through the washer. I think that's crazy!
I believe in products that are well-made and last. I believe in clothes you can wash and wear many times and they still look good. I believe in making items with quality materials. I believe in making sure child labour isn't involved! I believe in making sure workers are being treated and paid fairly. I believe in supporting my local economy, that starts with BC and extends to Canada and the US.
I want to make products I believe in and I want to create a business that reflect my values.
So, yeah, no Black Friday sales. Sorry. I will be announcing some winter holiday specials very soon. Stay Tuned!